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Department: Marketing

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Prof. EKAKITIE, EMONENA SUNNY

Profile

Publications

  1. Sunny Ekakitie-Emonena (2025) Brand service quality as predictor of brand loyalty: A study of the Nigerian telecommunication industry, Edelweiss Applied Science and Technology, vol 9(1), 1289-1301

  2. Akinbiyi O.P and Ekakitie E.S (2024) Perceived Service Quality on Brand Performance of Selected Retail Firms In Delta State, International Journal of Academic Management Science Research (IJAMSR) , Vol 8(4), 46-62

  3. Onyenanu O. Conleth and Otutuadum Desmond Ekakitie-Emonena, Sunny (2024) Sustainable Supply Chain Management Practices And Competitive Advantage Of Brewery Firms In Nigeria., International Journal of Academic Accounting, Finance , Vol 8(4), 78-89

  4. Sunny and Okosodo O. Christopher Ekakitie Emonena (2023) CELEBRITY ENDORSEMENTS (CEED) AND CONSUMER BUYING BEHAVIOUR IN NIGERIAN TELECOMMUNICATION INDUSTRY, International Journal of Management , Vol 5(8), 602-612

  5. Ifijeh Sarah Omokhefe Ekakitie Emonena Sunny (2023) Mobile Devices Usage and Efficiency of Bank Services: Evidence from the Nigerian Banking Sector, International Journal of Academic Management Science Research IJAMSR, Vol 7(6), 112-122

  6. Patience Promise Ekakitie Emonena, Sunny and SADO (2023) PUBLIC RELATIONS PRACTICES AND CUSTOMER SATISFACTION IN LEADING BANKS IN NIGERIA: An Empirical Study, Advance Journal Of Economics And Marketing Research, Vol 8(2), 29-46

  7. N. Jacinta (Mrs.) EKAKITIE, E. Sunny. (Ph.D), UROKO C. Stella (Mrs.) & AKPAROBI (2023) PRICE VOLATILITY AND MARKET INTEGRATION: THE CASE OF SELECTED CEREAL MERCHANDIZING IN SOUTH-SOUTH, NIGERIA, Central European Management Journal, Vol 31(2), 410-423

  8. Ekakitie Emonena Sunny and Ughovero A Brilliant (2023) HOMOPHILY MARKETING AND CONSUMER PERCEPTION OF ONLINE SHOPPING ENTERPRISES IN DELTA STATE, NIGERIA, Journal of Xidian University, Vol 17(2), 569-596

  9. Sunny Ekakitie-Emonena (2023) TAXONOMY FOR RECLASSICATION OF SMEs FOR OPTIMAL PERFORMANCE IN SUB-SAHARA AFRICA, Journal of Xidian University, Vol 7(1), 446-467

  10. Erarawewho Ekakitie-Emonena, Sunny and UYERO (2023) INNOVATIVE MANAGEMENT PRACTICES AND ORGANIZATIONAL PERFORMANCE: A CASE OF TELECOM. FIRMS IN SOUTH-EAST, NIGERIA, Central European Management Journal, Vol 31(2), 572-584

  11. Sunny E. Ekakitie Joy E. Akahome (2022) Online learning on the African continent during the COVID-19 pandemic, Taylor and Francis, Vol 1(2), 1-13

  12. O. S. Ekakitie-Emonena, S., & Alagba (2022) Customer Relationship Marketing , Linguistics and Culture Review, Vol 6 (S1), 106-120.

  13. O. Alagba, O.S. Ekakitie, E.S & and Rotimi (2021) The Challenges and Prospects of Financial Dualism in Modern Economies of West African States, International Journal of Management Excellence, https://www.techmindresearch.com/index.php/ijme/article/view/1256/723, Vol 16(3), 2367-2374

  14. Ekakitie Emonena Sunny (2021) C.R.M. and Environmental Factors as Predictors of Customer Preference For Electronic Brands In The Niger Delta Region, Helsinki Journal of Research, Management , Vol 4(2), 21-38

  15. Ekakitie Emonena Sunny (2021) Relationship Marketing , Bornu Journal of Social and Management Sciences, Bornu State University, Maiduguri, (Faculty of Social and Management Sciences)., Vol 4(1), 53–76

  16. Ekakitie-Emonena Sunny (2021) Brand Dimension, Customer Satisfaction and Loyalty in Nigeria’s Telecommunication Industry., DELSU Journal of Management Sciences (DELJOMS), Faculty of Management Sciences Publication, Vol 3(1), 112-126

  17. Ekakitie-Emonena Sunny (2021) Marketing Corporate Governance , Nigerian Journal of Management Sciences, NJMS, Faculty of Management Sciences, Rivers State University of Sciences and Technology, RUST Port Harcourt., Vol 22(1), 21-43

  18. Ekakitie-Emonena Sunny (2021) Creating Effective Customer Relationship Management Programmes: Techniques and Strategies, Federal University Otuoke, Faculty of Management Sciences, Vol 1(2), 306-322

  19. Ekakitie EMONENA Sunny, Jennifer Isioma ORANYE (2020) Emotional Intelligence , TEST Engineering and Management, Vol 83, 6666-6686

  20. ES Ekakitie, OJ Obire (2020) ICT as an equalizing mechanism for SMEs’ competitiveness in the global market, International Research Association for Talent Development and Excellence, Vol 12(2), 4395-4414

  21. Ekakities E.S & Egede Matteo (2020) Driving SMEs through nepotism and Individualism: A cross cultural analysis and implications for enterprise success in sub sahara Africa, Journal of Management and Strategy, Vol 11(2), 1-12

  22. Ekakitie Emonena Sunny & Tochi Izims (2020) Organizational Dynamic Capabilities and Competitive Advantage: Evidence from Small and Medium Enterprises in Onitsha, Anambra State., Gombe Journal of Administration and Management (GJAM), Gombe State University, Gombe, Nigeri, Vol 3(2), 145 – 159

  23. Ekakitie-Emonena Sunny (2020) Corporate Governance and Global Best Practices: Perspectives, Mechanics , SAHEL ANALYST: Journal of Management Sciences, Faculty of Management Sciences, University of Maiduguri, Borno Staten Nigeria, vol 16(4), 37 – 54

  24. Ekakitie Emonena Sunny (2020) Optimizing Enterprise Resource Capacities in Conflicted Business Environment: A Functional and Enterprise Systems Approach., KOGI Journal of Management, Faculty of Management Sciences , Kogi State University, Anyigba, Kogi State, Nigeria, vol 6(3), 49-69

  25. Ekakitie-Emonena Sunny (2020) Cost reduction strategies , Nigerian Journal of Financial Research, Vol 15(2), 1-15

  26. Ekakitie-Emonena Sunny (2020) A Theoretical Assessment of the Impact of Diaspora Financial Remittances on Economic Growth and Development in LDCs, Nigerian Journal of Financial Research, Vol 15(2|), 88 – 103

  27. Ekakitie Emonena Sunny & Christian Chimezie Ugolo (2020) Counterfeit and Consumer Acceptance of Original Brands: Evidence from Selected Manufacturing Companies in Nigeria., DELSU Journal of Management Sciences (DELJOMS), Faculty of Management Sciences Publication, Vol 2(1), 88-94.

  28. Ekakitie-Emonena Sunny, Odia & Linus Uchechukwuka (2020) Green Marketing and Consumer Green Purchase Behaviour: Empirical Evidence from Fast Moving Consumer Goods (FMCGS), Federal University Otuoke Journal of Management Sciences. Faculty of Management Sciences, vol. 2(1), 73-85

  29. U. Philomena (Mrs) Ekakitie E.Sunny, Odia, U.Linus and Omodafe (2019) Environment , TEST Engineering and Management Magazine (The Mattingley Publishing Co. Inc.), Vol 8(4), 33-57

  30. Ekakitie-Emonena Sunny (2019) Managing Turbulent Business Environments in Nigeria: A Model Approach, Journal of Education, Society and Behavioural Science, Vol 29(3), 1-11

  31. Ekakitie Emonena Sunny (2019) Accountability, Transparency , The Academy of Management Nigeria (TAMN), Vol 15(1), 98-114

  32. Ekakitie-Emonena Sunny (2017) Development Initiatives (DI) and Peace Building: Nature, Scope , Society for Peace and Strategic Studies, University of Ibadan, Zenith Bookhouse, Vol 1(2), 19 – 43

  33. Ekakitie-Emonena Sunny, Olafare S Abolaji (2016) Electronic customer relationship management (E-CRM) , Journal of Economics, Management and Trade, Vol 11(1), 1-14

  34. Ekakitie-Emonena Sunny, O Anael (2016) Mobile marketing in a digital age: Application, challenges , Br J Econom Manage Trade, Vol 11(1), 1-13

  35. Ekakitie Emonena Sunny and Egede Nwawuku Matteo (2016) Developing Technical Capacities , Management Sciences Review (MSR), Official Journal of Faculty of Management Sciences. University of Benin., vol 7(1, 220-243

  36. Sunny Ekakitie-Emonena (2015) Decent Work Country Programme (DWCP) and its Impact on Industrial Harmony in Nigeria, International Journal of Comtemporay Applied Science., Vol 2(9), 167-176

  37. Ekakitie-Emonena Sunny & Andrew Agbada (2015) Resource Management for Sustainable Development: A Skill and Competencies Management Approach, The Academy of Management Nigeria (TAMN) held in the University of Benin, Benin City,, Vol 1(2), 115 - 131

  38. Ekakitie Emonena Sunny (2014) Is Customer Relationship Management (CRM) A Science or an Art?, Nigerian Journal of Management Research. University of Nigeria, Enugu Campus., vol 9(1), 15-25

  39. Ekakitie-Emonena Sunny (2013) An Assessment of Customer Relationship Management (CRM) Awareness and Adoption in Nigerian Stock Exchange: A Cross Industrial Analysis., Nigerian Journal of Management Studies, Faculty Journal of the University of Lagos, Vol. 11(1), 27-39

  40. Ekakitie-Emonena Sunny (2013) Managing Environmental Challenges for Sustainable Development: The Place of Corporate Social Responsibility., The Academy of Management Nigeria (TAMN), Vol 8(4), 20-33

  41. Sunny Ekakitie-Emonena (2012) A CRITIQUE OF RUSSEL WINNER’S MODEL OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM), Australian Journal of Business and Management Research, Vol 1(11), 01-07

  42. Ekakitie-Emonena Sunny (2012) Decent Work Country Programme (DWCP): A Cross Cultural Analysis., Nigerian Journal of Management Research, University of Nigeria, TAMN, Vol. 7(2), 56 – 66.

  43. Ekakitie-Emonena Sunny (2011) E-Marketing , ESUT Journal of Management Sciences., Vol 6(2), 252 – 278.

  44. Ekakitie-Emonena Sunny (2011) Globalization: Not the Elixir for African Economics, Journal of Business Studies and Technology Development. December, Vol 6 (2), 140-153

  45. Ekakitie-Emonena Sunny (2011) The Role of Privacy and Personalized Services in the Enhancement of Customer Loyalty., Management Science Review, Faculty of Management Sciences, University of Benin., vol. 4(1), 265 – 283

  46. Sunny Ekakitie-Emonena (2010) Decent Work Country Programme (DWCP): Issues and Challenges, AJournal OF IDEAS ON AFRICA AND THE AFRICAN DIASPORA, Vol. 4(2), 124-142

  47. Ekakitie-Emonena Sunny & Umukoro Nathanie (2009) The Millennium Development Goals (MDGs): A Theoretical |Overview, Conference Proceedings on MDG , Faculty of Social Science, Delta State University Abraka , Vol 1(1), 223-250