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Department: Marketing

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Dr. ASAGBA, SAMUEL

Profile

Publications

  1. Ifekanandu Chukwudi Christian, Asagba Samuel (2025) Supply Chain Innovation and Operational Efficiency of Food and Beverage Manufacturing Firms in South-South Nigeria, African Journal of Business and Economic Development, 5(2), 34-49

  2. Ifekanandu Chukwudi Christian, Asagba Samuel (2025) LOGISTICS RISK MANAGEMENT AND DELIVERY PERFORMANCE OF INTERNATIONAL SHIPPING COMPANIES IN SOUTH-WEST NIGERIA , British Journal of Management and Marketing Studies, 8(2), 21-35

  3. Chukwudi Christian Ifekanandu, Chiemelie Benneth Iloka, Grace Ifeoma Anukwe, Jude Obinna Eze, Innocent Vitus Uwakwe, Samuel Asagba (2025) Adoption of sustainable fuels and renewable energy in logistics: Examinig the role of stakeholder theory in supply chain strategy, PLOS ONE , 1, 1-19

  4. John Chidume Anetoh, Victor Onyebuchi Okolo, Kobi Pamela Ikpo, Gbemisola Ogbolu, Chukwudi Christian Ifekanandu, Agwu Kalu Ukairu, Mathew Chiedu Ijeh, John Chidubem Nwaogaidu, Chibuike Basil Nwatu, Samuel Asagba (2024) Marketing Management Challenges of Locally Produced Rice Amidst Covid-19 Provocations: Nigerian Perspective , European Journal of Interdisciplinary Studies , 10(2), 115-136

  5. Ifekanandu Chukwudi Christian, Obinna Christian Ojiaku, Asagba Samuel (2024) LOGISTICS TECHNOLOGY ADOPTION AND DELIVERY PERFORMANCE OF SHIPPING COMPANIES IN SOUTH-WEST NIGERIA, Advanced Journal of Science, Technology and Engineering , 4(4), 23-41

  6. Ifekanandu Chukwudi Christian, Asagba Samuel, Prof. Sunny Rukani Igwe (2024) Supply Chain Flexibility and Responsible Delivery Performance of Bricks Suppliers in South-South Nigeria, IJARIIE, 10(5), 736-747

  7. VIctor Onyebuchi Okolo, Gbemisola Ogbolu, Millicent Ifeyinwa Ohanagorom, Kobi Pamela Ikpo, John Chidubem Nwaogaidu, Ifekanandu Chukwudi Christian, Joseph Ikechukwu Attamah, Nwatu Chibuike Basil, Asagba Samuel (2024) Event Marketing and Management of Calabar Carnival: Anatomy of Social Media and Media Richness Theory Symmetry, Innovations, 78, 1326-1353

  8. ALFRED BOBO, ASAGBA SAMUEL (2023) The Influence of Relationship Marketing on Organizational Performance in the Hospitality Industry, Network for Research and Development in Africa, 10(10), 71-90

  9. ALFRED BOBO, ASAGBA SAMUEL (2023) Relationship Marketing Orientation and Customer Retention of Five-Star Hotels in Nigeria , International Journal of Management , 14(10), 45-60

  10. Asagba Samuel, Coker Preye Robert, Okwudu A. Andrew (2019) Customer Retention Strategies and Business Performance: A Survey of Selected Retail Chain Stores in South-South, Nigeria , International Academy Journal of Business Administration Annals, 7(1), 78-92